Perennus Register free

The Backhalf Sessions · First edition

The Revenue Hidden in Your Customer Lifecycle

Finding opportunities to improve activation, retention, and customer value.

  • Date
  • Time8:00 PM WAT West Africa Time · UTC+1
  • WhereVirtual · Google Meet
  • Length45 minutes · Free
Register for Free

Free to attend. We'll share the joining details by email before the session.

The Backhalf Sessions, first edition: The Revenue Hidden in Your Customer Lifecycle. Friday 27 November 2026, 8:00 PM WAT. Free virtual session on Google Meet, hosted by Isaac Olukoya with guest contributor Olubunmi Grace Arungbemi.

What you'll learn

Four places to look for revenue you already have.

  1. 01

    Identifying revenue opportunities across the customer lifecycle

    Where to look across the journey, and how to tell a real opportunity from a busy campaign.

  2. 02

    Improving activation and customer onboarding

    The distance between an account created and a product actually used.

  3. 03

    Improving retention and customer lifetime value

    What quiet looks like, how to tell it apart from gone, and where expansion already exists.

  4. 04

    Turning customer insights into actionable growth opportunities

    Reading the journey as one system, then ranking what to fix first.

Registration

Reserve your spot.

It's free, and takes a minute. We ask what you work on so the session can be shaped around the people in it.

Include your country code, e.g. +234.

Staying in touch all optional, all off unless you turn them on

Your details are used to run this session and to understand who is in the room. They are stored on Perennus infrastructure, never sold, and never passed to another company. The boxes above are separate from registering and are off unless you turn them on. To see, correct or delete what we hold, email isaac@isaacolukoya.com.

Who you'll hear from

Meet your host & guest contributor.

  • Isaac Olukoya

    Host

    Isaac Olukoya

    Founder, Perennus

    A lifecycle marketing and product growth strategist. He works on the layer that decides whether acquisition ever pays for itself: everything that happens after someone signs up.

    Perennus is his lifecycle revenue studio, founded in 2024. Before it, six years in email, CRM and automation across B2B SaaS, EdTech and professional services.

    LinkedIn
  • Olubunmi Grace Arungbemi

    Guest contributor

    Olubunmi Grace Arungbemi

    Group Head, Brand Strategy, Media & Corporate Communications — Nedcomoaks Group Limited

    A marketing and communications leader. Over seven years she has worked with founders, SMEs and corporate brands on positioning, messaging and the communication systems that turn attention into revenue.

    Her argument is that visibility on its own is expensive noise — clarity first, and conversion follows. She also founded The Grayson Support Foundation.

    LinkedIn

About the series

The Backhalf Sessions is a continuing series of conversations about lifecycle marketing, retention, product growth and the opportunities businesses can unlock across the customer journey.

Over time it is meant to become a community of practitioners and business leaders working on the same problems. This is the first edition.

Register for Free