A funded AI companion app. 66,000 contacts. Three infrastructure failures bleeding revenue from every direction — and nobody knew.
56.3% of Gmail sends bouncing. Yahoo at 80.8%. SPF, DKIM, DMARC misconfigured. At $4.99/mo per user, every email that bounced was revenue that never arrived.
Only 13.3% completed onboarding. No engagement gates. No behavioral branching. At scale, the cost of a 13% activation rate on 66,000 contacts compounds fast.
A trigger was silently queuing 174,000 sends for a 66K list — 3× the entire base. Only 1.0% of lapsed users were being recovered. The rest were written off.
Based on the app's $4.99/mo subscription, 66,000 contacts, and the measured improvements across all three leaks.
Projections based on measured improvements and published app pricing. Client anonymized. Industry: AI companion app, US market. Platform: Customer.io — the same six-pillar diagnostic runs on Klaviyo and HubSpot workspaces.
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