Every Tuesday: teardowns of real lifecycle systems, automation architectures you can steal, and operator-level insights you can't Google. Free.
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Every edition is built for people who run the post-signup revenue layer — the part of the funnel most teams build but never watch.
Deep behavioral autopsies of companies like Notion, Canva, and Duolingo. Real email captures, trigger logic mapping, and what you can take from their architecture.
Trigger logic patterns, data property design, scan frameworks. The infrastructure behind always-on lifecycle systems — laid out so you can rebuild it yourself.
Anonymized findings from real Perennus scans and consulting engagements. What the leak was, what it was costing, and how it was fixed — with the revenue math.
Before the weekly letter starts, you'll receive a focused course on the retention truths most subscription businesses never see.
The number your board sees is an average. Averages hide the cohorts quietly draining cash.
Most teams treat retention as a campaign problem. It's an infrastructure problem.
A framework for scoring your own retention infrastructure — plus the full PDF with every playbook behind our results.
Includes PDFTeardowns. Architectures. Operator-level insights. Every Tuesday.