Chowdeck · Public-numbers teardown
Ten million orders. 2.1 million users.
The interesting number is the one between them.
- 10,000,000orders delivered, 2025
- 2,100,000registered users
- 4.8orders per registered user, per year: roughly one every 2.5 months
The milestone
A number that closes a conversation.
Femi Aluko published Chowdeck’s 2025 figures himself: ten million orders delivered, to 2.1 million registered users.
It’s a genuine milestone. It’s also the kind of number that closes a conversation rather than opening one. The interesting question isn’t the headline order count. It’s how often the average registered user comes back.
Where we would look
Three places frequency usually leaks.
- 1
The forgetting curve
A good first experience, and then the app stops existing.
- 2
The discovery gap
The same two or three restaurants, and nothing beyond them.
- 3
Silent churn
Someone stops ordering and nothing in the system notices.
Our lifecycle lens, not findings about Chowdeck. This is where we’ve seen frequency go across food and commerce platforms.
Two numbers, published by the company itself. The rest is division.
More research
- Notion53pages · every email, every trigger How a product at that valuation fumbles user activation.Read the study
- Notion4 → 0signals collected · signals used in email Four signals collected at signup. None used in the lifecycle.Read the study
- Kit6questions asked · one email for everyone Six questions in. One email out.Read the study
- Glovo35reactivation emails, plus push notifications Fourteen months of going quiet.Read the study