Perennus Studio
We find where your lifecycle breaks. Then we build the fix.
Three engagements along one arc: diagnose, build, run. Senior-led, evidence-first, and built inside the tools you already run.
- 01 · Diagnose Lifecycle Diagnostic Find where your lifecycle breaks, and what the evidence says to fix first. Standalone engagementLearn more
- 02 · Build Lifecycle Build Rebuild the broken transitions, or build the system from zero. Standalone projectLearn more
- 03 · Run Lifecycle Partnership Run and improve your lifecycle with us, month after month. Recurring engagementLearn more
How the engagements connect
Diagnose. Build. Run.
Each engagement stands on its own. Together they follow the way lifecycle work actually happens.
- 01 · Diagnose
Evidence before effort
Every relationship starts by reading the account itself, not the dashboard. You get a map of where the lifecycle breaks, classified by evidence, and what to fix first.
- 02 · Build
Fix the system, not the copy
Foundations first, then flows that respond to what customers do. Documented and benchmarked, so the result is measurable and your team can run it.
- 03 · Run
Keep improving it
A weekly operating rhythm with experiments and measured results, for as long as it earns its place.
Capabilities, not a menu
What we bring to every engagement.
These are how the work gets done, not separate products. Each engagement uses the ones your lifecycle needs.
- Lifecycle state and transition mapping
- Trigger, entry and exit logic
- Behavioural segmentation
- Onboarding and activation
- Conversion and paywall moments
- Re-engagement and win-back
- Deliverability and authentication
- Data and ownership architecture
- Measurement and benchmarks
- Experiments with holdouts
- Platform implementation
- SOPs and handoff
Evidence
What the work has changed.
- 60.2%of onboarding recipients reached activation, from 13.3% AI companion subscription app Every report said “delivered”. Gmail disagreed. Read the case study
- 78,708contacts audited; 11,032 excluded, removed or suppressed Realworld They asked for five campaigns. First, we decided who owned the user. Read the case study
- 1 → 4one intake, four outcome paths Aviation mental health practice An assessment that decides what happens next, and escalates when it matters. Read the case study
Not sure which one you need?
Start with a Lifecycle Diagnostic.
It tells you where the lifecycle breaks and what to fix first, and it stands on its own whatever you decide next.
About the DiagnosticNot ready for a conversation?
Run the free Perennus scan.
Connect your workspace with read-only access and see what the product finds, before you talk to anyone.
Run a free scanFind the revenue you’re losing.
Tell us where you think it breaks. We’ll show you what the evidence says.